Welcome to
Loft Beck Strategies
Expertise in understanding public opinion and providing strategic guidance for shaping its future.
Consulting Services Offered
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Survey Research & Polling
Helping you ask the right questions and extracting valuable insights from your research.
RFP development, proposal review, questionnaire design, field and vendor management, deliverable creation for end clients. -
Qualitative Research
Digging deeper into the most challenging questions you have in smaller settings with key audiences.
RFP development, proposal review, discussion guide design, vendor management, recruitment management, deliverable creation for end clients. -
Targeting & Analytics
Developing demographic & attitudinal-based audiences from your data for communication and persuasion.
Audience segmentation, data cleaning and structuring, creating customized models and universes for targeting in your campaigns and communications.
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Literature Reviews
Understanding past and present public opinion research and presenting you with what you need to know.
Data gathering and synthesis, trend analysis, identifying open research questions and plans for future research. -
Strategic Planning
Collaborating to align your mission, messaging, and tactics into a cohesive, data-informed roadmap.
Landscape analysis, campaign or initiative design, integration of research insights into strategy. -
Thought Leadership
Designing data-driven storytelling and perspectives that demonstrate your expertise in your field.
Identifying emerging trends, visual storytelling, developing long-form content, ghostwriting.
Why LBS?
At Loft Beck Strategies, our cornerstone is honestly understanding where public opinion is today to provide roadmaps for how to shape it in the future.
We will work with you to develop strategies and tactics to increase support for your cause or mission, and LBS knows this requires giving you the most genuine perspectives and truthful answers—even when they may be tough to receive.
At a time when media ecosystems are more fractured than ever and distrust in institutions is at all-time highs, LBS is dedicated to taking nothing for granted, assuming nothing, and understanding where voters and consumers are coming from—and where they are willing to go.
Whether you need entire public opinion research projects managed end-to-end, or short-term capacity to give you bandwidth with specific pain points, LBS can plug in to help meet your needs.
Get in touch—let’s work together.
